Soniya Gakhar, a fashion graduate pursued her career as a designer. Today, with years of experience and sheer hard work, she has been designing contemporary silhouettes, under her own brand name – Soniya G, giving a new direction to her creativity. The brand focuses on keeping the aura of traditional ensembles alive with a touch of modern techniques and designs. She introduced and established men’s designer wear,15 years back with the label called ‘Soniya.G’. Soon after with the growing demand and insistence of her customers,women’s wear was also introduced under her label Men’s and women’s ethnic and celebration wear was introduced in this world of fashion,having an exquisite collection along with excellent craftsmanship with pure and handmade fabrics. Her fascination of handmade and pure fabrics along with her unique zardosi work,colour pattern and aesthetic sense made her excel in her field. With an introduction of mens kurta sets,jodhpuris,long jackets,tuxidos,sherwanis and indo western and saree drapes and lehngas for women.